Inside Line Editorial Philosophy

Inside Line is a free online car magazine created by enthusiasts for enthusiasts. Our approach centers on three elements: wide appeal, rich media, and creative expertise.

Inside Line draws together a large circle of audience members because it talks to people, not down to them. Whether what you drive represents freedom or art, culture or comfort, adrenaline or killer value, Inside Line gets it and includes you in the family.

We let our curiosity determine our content. We figure that a full-service enthusiast site needs to cover the world with road tests, features and breaking news, future cars, Forums and tools for entertainment and exploration., And we have a blast creating it.

The Internet has opened up a new universe of exciting possibilities as an online community of communication. Timely publishing, rich video, and live blogs come first, but a transformation is now taking us into a world of relevant personalized content and interactivity. Inside Line drives along the leading edge of the best new waves in online communication.